AHM Insurance - advertising campaign

AHM insurance vs. Daily small inattentions

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Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
Stockholm Country Break - web campaign

How to “escape” from Stockholm

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There are plenty of guides, both offline and online, ready to be consulted when someone has to plan and prepare any sort of trip in a major city. But what about the surroundings? That was certainly the starting point for the team that worked on top10stockholm.com by Stockholm Country Break, the website aimed to attract Stockholm tourists to also experience the Swedish countryside.
Riga Motor Museum - brand experience

Riga Motor Museum brand experience

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In order to raise their awareness among tourists and make their presence in the city more desirable, Riga Motor Museum have planned a surprising ambient marketing campaign focused on testing the brand experience with a glimpse of heritage marketing strategy. Curious? Continue reading.
McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Commerce Bank - advertising campaign

Life vs. Financial challenges

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Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
Popeyes - ambient marketing

Sauce exhibition

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Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products - other than the machine - among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work?
Smart - advertising campaign

Parking problems [Smart]

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Smart have once again decided to focus and underline the fact that with their Fortwo model the chances of finding a parking slot are obviously higher and the time the search would need very much less. This time the brand have used a very powerful idea to let their potential customers understand that concept: the opportunities they risk missing out on.
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.
BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].
Knigosvet - storytelling

For bookworms

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Are you a bookworm? Do you keep going day and night if the novel you are reading is engaging enough to keep you unaware of what’s happening in your surroundings? If so, Knigosvet were thinking of you when they decided how to launch and promote their new lamp.
KFC - advertising campaign

Lunchtime is coming... [KFC]

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Do you watch Game of Thrones, the fascinating TV series that is able to mix and match a variety of fiction genres and still remain enjoyable? If you are part of its audience and even more if you are an addicted fan, you can really appreciate the humorous parody of one of the iconic scenes of season 6 recreated by KFC for their advertising campaign in order to launch a new product.
Left and Right Brain—The Surprising Truth [INFOGRAPHIC] by Jack Milgram

Re-engage the brain after the summer [infographic]

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At this point of September, almost all of us are back at work, hopefully recharged thanks to the summer holiday. To obtain the most from our restored brain we should deeply understand its way of performing, so I thought it could be a good idea to share the infographic created by Jack Milgram and his overview about the differences between right and left brain.
HomeAway - advertising campaign

Have a good holiday [with HomeAway or not]!

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As every year, my blog and I take a vacation for August... I’ll be working anyway because I enjoy going on holiday when the majority are back at work, but I’ll take a break from blogging. I cannot leave you without another inspiring advertising campaign to watch: this time it has been created by HomeAway, just to stay in theme, and it’s a kind of a wish for your holiday. Have a great time and “see” you all in September! 🙂
Omo - brand experience

If your clothes were your car...

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What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.
Ontario Ministry of Environment - social campaign

Save pizza from climate change

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Often, people tend to perceive world problems such us starvation, war or global warming as issues far away from daily life. Ontario Ministry of Environment and Climate Change has planned a serial social campaign as terrific as terrifying, able to relate the consequences of climate change with elements of ordinary life: pizza, for example. How? Keep reading to discover more.
Smart - advertising campaign

Car cliché [Smart]

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Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.
Samsung - advertising campaign

A more empathic washing machine [Samsung]

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Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.

Help a Dane [post for the Brits]

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I’m here today to share and spread the appeal sponsored by Denmark, but hoping that it would help the English people too. The appeal, in fact, focuses on asking support for Danish – people with a very delicate skin, like lots of English [and me] – and help them get back home safe and sound after their holidays abroad.
Royal Life Saving - social campaign

Safe and smart idea for swimming pools

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Royal Life Saving have had the idea of launching a very clever social campaign. It’s focused on safeguarding swimming safety and it uses WIFI passwords at public swimming pools with the aim of encouraging parents to watch their children, instead of their phone. An easy campaign to put into practice and that would be worth copying!
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.
Sainsbury's - advertising campaign

Cooking and dancing

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Sainsbury’s have had a brilliant idea. With the aim to highlight their values, the atmosphere their products can bring into every home and their customer-types, they have created a very appealing advertising campaign which is both entertaining and enjoyable. The headline is “Food dancing”, and I think no one can resist its rhythm.