Omo - brand experience

If your clothes were your car...

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What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.
Ontario Ministry of Environment - social campaign

Save pizza from climate change

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Often, people tend to perceive world problems such us starvation, war or global warming as issues far away from daily life. Ontario Ministry of Environment and Climate Change has planned a serial social campaign as terrific as terrifying, able to relate the consequences of climate change with elements of ordinary life: pizza, for example. How? Keep reading to discover more.
Smart - advertising campaign

Car cliché [Smart]

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Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.
Samsung - advertising campaign

A more empathic washing machine [Samsung]

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Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.

Help a Dane [post for the Brits]

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I’m here today to share and spread the appeal sponsored by Denmark, but hoping that it would help the English people too. The appeal, in fact, focuses on asking support for Danish – people with a very delicate skin, like lots of English [and me] – and help them get back home safe and sound after their holidays abroad.
Royal Life Saving - social campaign

Safe and smart idea for swimming pools

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Royal Life Saving have had the idea of launching a very clever social campaign. It’s focused on safeguarding swimming safety and it uses WIFI passwords at public swimming pools with the aim of encouraging parents to watch their children, instead of their phone. An easy campaign to put into practice and that would be worth copying!
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.
Sainsbury's - advertising campaign

Cooking and dancing

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Sainsbury’s have had a brilliant idea. With the aim to highlight their values, the atmosphere their products can bring into every home and their customer-types, they have created a very appealing advertising campaign which is both entertaining and enjoyable. The headline is “Food dancing”, and I think no one can resist its rhythm.
McDonald's - advertising campaign

Things difficult to share [McDonald’s]

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In order to launch their new “Chicken selects” product, McDonald’s have thought to create an advertising campaign focused on the fact that its goodness is so irresistible to make anyone selfish. This concept has been transformed in a sympathetic commercial, watch the video to discover more.
Squarespace - advertising campaign

The importance of your domain name

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Choosing the right name for your business is fundamental, and just as important as that is to be able to buy the correct and related domain name in order to build up a personalised space online for presenting and spreading it. The fact is that sometimes the domain isn’t available anymore. Squarespace reminds you to “Get your domain before it’s gone” with their ironic, sharp and amazing commercial.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
Canon - brand experience

Professional printers... in concert

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Canon have had an astonishing idea to demonstrate to their potential customers how strongly they can rely on the performance of one of their products, the Canon Image Class. They’ve organised a marvellous ambient marketing campaign based on experiential branding that links creatively printing and playing music. Can you believe it? Read more to discover some details.
Barkod - advertising campaign

Against DIY

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This and the months that are to come are supposed to be the perfect time of year for the ones that love DIY. [...] All this DIY desire, however, often brings a certain amount of troubles: Barkod İç Mimarlık have created an advertising campaign to discourage this trend in favour of a more cautious change management.
Nescafé - ambient marketing

Coffee & Friendship

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With the aim of linking the online and the offline world, other than promoting their products, Nescafé have organised an appealing ambient marketing campaign for their Croatian potential target. The focus of the campaign has been to highlight two of the values composing the deep meaning of coffee: friendship and sharing.
IKEA - advertising campaign

Sleeping like a baby

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As the proverb affirms “In April sleep is sweet”. The spring has just begun to warm the air, nature is a triumph of flowers and greenery, we feel more relaxed and... tired, as if we could sleep forever under the blankets. IKEA, as usual, is trying to help us by providing – according to their commercial – furniture so comfortable we will feel re-born each morning.
State Farm - branded content

How to make finance entertaining

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State Farm, a group of insurance and financial services companies in the United States, have created a miracle: they’ve managed to turn advice and tricks related to finance and daily budget management into something that appears to be entertaining and fun. How could this be possible? Read the post to know more.
Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
Hop! Air France - advertising campaign

Run to mum on Mother’s Day

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In UK, the 26th of March – as well as being my birthday 😉 – will be Mother’s Day, so when I came across the commercial created a few months ago by Hop! Air France I thought it would be perfect to celebrate all the mums and spread a message of love with a touch of sharp irony. Hop! Air France, in fact, seems to have launched an advertising campaign with the aim to persuade daughters and sons to “Run to mum”.
Reebok - ambient marketing

Fitness everywhere

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Unfortunately, I have bad news: spring is “round the corner”, it’s coming in a very few days. But don’t worry too much, the good news is that, to get fit again, you can avoid buying a gym membership and practise fitness anywhere. An example of this is presented in one of Reebok’s ambient marketing campaigns.
IKEA - web campaign

IKEA retail therapy

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Inspired by people, as usual, IKEA have developed a powerful and hugely creative web campaign. Starting from some of the most asked questions and search queries on Google, the brand have started to answer in their own way: with cleverness, a bit of irony, the deep knowledge of technology and... products. Are you curious? Read more!
The Waste Factory - packaging

Food printing

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The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.