Telefonica - advertising campaign

Love vs Mobile

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Technology, devices, and smartphones in particular are extremely important today and they allow us to stay open and closer to the rest of the world, they ease our life in a variety of ways and multiply endlessly our possibility to communicate with others. Nevertheless we should keep in mind that these tools can also be used in the wrong way, causing negative effects in our life. Here are two examples by Telefonica of troubling situations involving mobile phones and related to love. With my wish for a Happy Valentine Day! 😉
IKEA - blue bag

Ode to the IKEA blue bag

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On Friday I will celebrate the second official anniversary of my move to the UK. [...] In order to solemnise all that happened back then and to summarise these two years of new daily life, I’d like to virtually make a toast to one of the most important things when you move: the IKEA blue bag.

Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Nescafé - ambient marketing

The coffee taproom [Nescafe]

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Nescafé have introduced to their offer an amazing value added service for their American consumers: the Nescafé coffee taproom. It’s an initiative based on the ambient marketing approach that’s able to add value to the Nescafé brand experience, building loyalty through the existing customers of the company.

Business etiquette [guest post by Ellie Summers]

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You know they say you have seven seconds to make a good first impression? And then there’s the other adage “First impressions last”. Combine these two and your first few moments during a business meeting become crucial to your future success. And this thought may cause you some anxiety. Are you adept at hiding this?
PNet - advertising campaign

For the ones wishing a better job

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This post is dedicated to those who are bored and annoyed by their actual job, it’s for tthose who wish for a better job this new year. For you, I selected the waking up advertising campaign created by PNet a few months ago: this should help you visualise your actual condition and understand that “a better job is waiting”, as the headline recites.
Heathrow Airport - brand experience

Keep wondering

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You don’t know yet, but among my resolutions for the New Year that I wish myself the most is to keep wondering, to be surprised and curious, to be able to look at things as if it was the first time I discovered them. Heathrow Airport in one of their latest commercials have expressed this wish perfectly.
Finish - advertising campaign

Nobody loves doing dishes

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NOBODY loves doing dishes, especially around Christmas when hordes of relatives and friends are unavoidably attending and sharing each meal of the day, multiplying enormously the quantity of dishes to wash. Even Finish, the star specialised in dishwashing detergent, have admitted that and have transformed it in a commercial. Watch the video, if you don’t believe me!
Hotels.com - promotional campaign

How to get through winter

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Today, when the exclamation “Winter is coming!” has never been so true, I’d love to share one of the past promotional campaigns created by Hotels.com. I chose the one they used to launch the initiative “Winter Swear Jar”, a new way to help Canadians to better tolerate their cold winter. The campaign is a bit old but it has the ability to vividly summarise the concept of “winter” and perfectly relate to this time of the year.
Eurostar - advertising campaign

Be prepared to go on holiday

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What’s the difference between your ordinary daily life and you being on holiday? Eurostar have made a quite accurate synthesis of what we can call – and they call – “the travel state of mind”. And with a few days to separate us from the Christmas break, it can be useful to keep in mind the few “rules” they point out. 😉
Abloy - storytelling

Locker storytelling

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This year Abloy celebrate their 110th anniversary and Finland’s most noticeable invention: the lock. In order to solemnise the occasion, the company has created a very entertaining piece of branded content, an advertising campaign focused on storytelling about “The Immortal Mr. Henriksson”.
Russell Hobbs - advertising campaign

The Art and The Living

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Russell Hobbs, home appliances producer, have created an inspiring advertising campaign to make clear the brand experience they can offer, but practically they have written an amazing manifesto containing the meaning of art and the essence of living. All in less than a one minute commercial. Have a look! 😉
AHM Insurance - advertising campaign

AHM insurance vs. Daily small inattentions

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Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
Stockholm Country Break - web campaign

How to “escape” from Stockholm

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There are plenty of guides, both offline and online, ready to be consulted when someone has to plan and prepare any sort of trip in a major city. But what about the surroundings? That was certainly the starting point for the team that worked on top10stockholm.com by Stockholm Country Break, the website aimed to attract Stockholm tourists to also experience the Swedish countryside.
Riga Motor Museum - brand experience

Riga Motor Museum brand experience

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In order to raise their awareness among tourists and make their presence in the city more desirable, Riga Motor Museum have planned a surprising ambient marketing campaign focused on testing the brand experience with a glimpse of heritage marketing strategy. Curious? Continue reading.
McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Commerce Bank - advertising campaign

Life vs. Financial challenges

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Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
Popeyes - ambient marketing

Sauce exhibition

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Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products - other than the machine - among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work?
Smart - advertising campaign

Parking problems [Smart]

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Smart have once again decided to focus and underline the fact that with their Fortwo model the chances of finding a parking slot are obviously higher and the time the search would need very much less. This time the brand have used a very powerful idea to let their potential customers understand that concept: the opportunities they risk missing out on.
IKEA - brand experience

IKEA meets Romanian tradition [brand experience]

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As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.
BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].