Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
Hop! Air France - advertising campaign

Run to mum on Mother’s Day

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In UK, the 26th of March – as well as being my birthday 😉 – will be Mother’s Day, so when I came across the commercial created a few months ago by Hop! Air France I thought it would be perfect to celebrate all the mums and spread a message of love with a touch of sharp irony. Hop! Air France, in fact, seems to have launched an advertising campaign with the aim to persuade daughters and sons to “Run to mum”.
Reebok - ambient marketing

Fitness everywhere

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Unfortunately, I have bad news: spring is “round the corner”, it’s coming in a very few days. But don’t worry too much, the good news is that, to get fit again, you can avoid buying a gym membership and practise fitness anywhere. An example of this is presented in one of Reebok’s ambient marketing campaigns.
IKEA - web campaign

IKEA retail therapy

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Inspired by people, as usual, IKEA have developed a powerful and hugely creative web campaign. Starting from some of the most asked questions and search queries on Google, the brand have started to answer in their own way: with cleverness, a bit of irony, the deep knowledge of technology and... products. Are you curious? Read more!
The Waste Factory - packaging

Food printing

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The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.
Infra Suisse - advertising campaign

Building a better society, together

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Infra Suisse, an organisation which brings together companies active in the field of infrastructure construction, in order to communicate their role in the industry and their commitment to building a society with high standards of living, has decided to use an interesting advertising campaign.
Lurpak - advertising campaign

Cooking a rainbow [Lurpak]

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Have you ever tried to cook a rainbow? Lurpak shows you how it’s possible to do so using one of their old commercials. The brand, in fact, when it launched the lightest version of its spreadable butter, have created a joyful advertising campaign focused on the use of the new product on a “rainbow” of vegetables.
Miami Ad School - McDonald's proposal

You don’t eat it, they don’t waste it [Miami AD School]

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How many times have you ordered something in a restaurant requesting it be served without one or more of the ingredients? Lots, I guess. Miami Ad School have had the idea to transform this common practice in “Take it off!”, a value added service in which they hope to involve McDonald’s.
IKEA - ambient marketing

Kitchen testing vs. Dining out [IKEA]

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The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.
Jeep - direct marketing

Jeep and their “climbing” target

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A very sharp – even if a bit old – direct marketing campaign has been organised by Jeep for their Russian market. With the aim to engage new potential customers and persuade them to participate in a test drive, Jeep have created a useful gadget for their adventurous prospects: a jeep-shaped carabiner.
Designmantic - infographic

10 logo “must have”

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Sometimes – too often, actually – I come across a very badly designed trademark or logo. So, when I saw the infographic I’m going to share in this post, I couldn’t help but like it. Here you can find the 10 rules you should follow – or, better, you should assure your graphic design follows – when creating a logo or a trademark.
Jobsintown.de - advertising campaign.

If you feel you have the wrong job [jobsintown.de]

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Today, just a few days into the new year, I’d like to share with you a very old, but always current, advertising campaign by Jobsintown.de [a German website agency specialising in job search] that reminds everyone of the importance of not getting stuck with a job one doesn’t like or that doesn’t provide proper working conditions.
Barter Book - branded content

“Keep calm and carry on” story

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I love the sentence “Keep calm and carry on” and I enjoy almost all the variations that companies and people have created and shared making it iconic and very, very popular. So, I was positively surprised when, surfing the Net, I discovered the real story of this powerful mantra. The story is told in a quite old but still beautiful advertising campaign by Barters Book focused on heritage marketing.
Alibi Bar & Uber - business card

Useful business card for Uber and Alibi Bar

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With the aim to help you decide if the moment to forget your car and call for a lift has arrived, Uber have created their new business card and direct marketing campaign in partnership with Alibi Bar. Have a look to know more!
Kit Kat - advertising campaign

The “real” Christmas break is by Kit Kat

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Christmas is very close, it’s almost here. I’m quite sure you have been in a hurry since what probably feels like a very long time. So, my gift for you this year – thanks to Kit Kat’s advertising campaign – is... half a minute of complete nothing. Enjoy this peaceful moment before the next days of noisy happiness, then, have a great Christmas! 🙂
Travel Supermarket - advertising campaign

Need a holiday?

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I can’t speak for you, but I certainly need a holiday! This is probably one of the reasons why I noticed this advertising campaign created by Travel Supermarket. The brand’s commercial is focused on a sort of experiment based on the ubiquity concept... Keep reading to better understand!
Anz - advertising campaign

Mobile payments and personal creativity

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In order to launch their new value added service consisting of the possibility to pay using a mobile phone, Anz have created an amusing advertising campaign developed around three “extreme” case histories and the headline “You’ll be taking it for granted in no time”.
McDonald's - advertising campaign

[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. 😉
Stabilo - add-on

Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.
GoSeek- advertising campaign

Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.

Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.