Lurpak - advertising campaign
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Cooking a rainbow [Lurpak]

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Have you ever tried to cook a rainbow? Lurpak shows you how it’s possible to do so using one of their old commercials. The brand, in fact, when it launched the lightest version of its spreadable butter, have created a joyful advertising campaign focused on the use of the new product on a “rainbow” of vegetables.
Miami Ad School - McDonald's proposal
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You don’t eat it, they don’t waste it [Miami AD School]

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How many times have you ordered something in a restaurant requesting it be served without one or more of the ingredients? Lots, I guess. Miami Ad School have had the idea to transform this common practice in “Take it off!”, a value added service in which they hope to involve McDonald’s.
IKEA - ambient marketing
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Kitchen testing vs. Dining out [IKEA]

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The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.
Jeep - direct marketing
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Jeep and their “climbing” target

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A very sharp – even if a bit old – direct marketing campaign has been organised by Jeep for their Russian market. With the aim to engage new potential customers and persuade them to participate in a test drive, Jeep have created a useful gadget for their adventurous prospects: a jeep-shaped carabiner.
Designmantic - infographic
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10 logo “must have”

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Sometimes – too often, actually – I come across a very badly designed trademark or logo. So, when I saw the infographic I’m going to share in this post, I couldn’t help but like it. Here you can find the 10 rules you should follow – or, better, you should assure your graphic design follows – when creating a logo or a trademark.
Jobsintown.de - advertising campaign.
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If you feel you have the wrong job [jobsintown.de]

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Today, just a few days into the new year, I’d like to share with you a very old, but always current, advertising campaign by Jobsintown.de [a German website agency specialising in job search] that reminds everyone of the importance of not getting stuck with a job one doesn’t like or that doesn’t provide proper working conditions.
Barter Book - branded content
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“Keep calm and carry on” story

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I love the sentence “Keep calm and carry on” and I enjoy almost all the variations that companies and people have created and shared making it iconic and very, very popular. So, I was positively surprised when, surfing the Net, I discovered the real story of this powerful mantra. The story is told in a quite old but still beautiful advertising campaign by Barters Book focused on heritage marketing.
Alibi Bar & Uber - business card
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Useful business card for Uber and Alibi Bar

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With the aim to help you decide if the moment to forget your car and call for a lift has arrived, Uber have created their new business card and direct marketing campaign in partnership with Alibi Bar. Have a look to know more!
Kit Kat - advertising campaign
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The “real” Christmas break is by Kit Kat

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Christmas is very close, it’s almost here. I’m quite sure you have been in a hurry since what probably feels like a very long time. So, my gift for you this year – thanks to Kit Kat’s advertising campaign – is... half a minute of complete nothing. Enjoy this peaceful moment before the next days of noisy happiness, then, have a great Christmas! 🙂
Travel Supermarket - advertising campaign
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Need a holiday?

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I can’t speak for you, but I certainly need a holiday! This is probably one of the reasons why I noticed this advertising campaign created by Travel Supermarket. The brand’s commercial is focused on a sort of experiment based on the ubiquity concept... Keep reading to better understand!
Anz - advertising campaign
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Mobile payments and personal creativity

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In order to launch their new value added service consisting of the possibility to pay using a mobile phone, Anz have created an amusing advertising campaign developed around three “extreme” case histories and the headline “You’ll be taking it for granted in no time”.
McDonald's - advertising campaign
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[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. 😉
Stabilo - add-on
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Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.
GoSeek- advertising campaign
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Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.
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Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.
Alessandra Colucci - business card 2016
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My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!
Zespri - brand entertainment
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Ode to kiwi

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Zespri presents “Sweeter than you think”. The kiwi company, in fact, has dedicated and launched a surprising advertising campaign that could be seen also as a perfect example of brand entertainment: a musical focus on kiwis and their contradictory characteristics. Curious? Keep reading! 😀
IKEA - value added service
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IKEA and the indelible receipts

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Usually, if you keep a receipt, even if you’re really careful, the delicate ticket is going to fade until it becomes impossible to read any of its information. IKEA, paladin of practicality, has launched a new kind of receipt for its more durable items with longer warranty: Stäl Kvitto.
ANZ Women - advertising campaign
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Inspiring an equal future

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We are living in a world that isn’t fair. According to a variety of research and reports ours is still a world in which women don’t have the same opportunity as men. ANZ women has lauched an inspiring advertising campaign with the aim “to highlight the need for systems to better support women”. One of its commercials was shortlisted at Cannes Lions 2016.
McDonald's - branded content
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A mobile charging service in McDonald’s style

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McDonald’s seems to be continuously looking for new opportunities to please its targets. This time I was attracted by their idea to present and advertise the new free phone charging service using a special animated graphic.
Cotton awareness campaign
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Relaunching “pure” fabrics: cotton and wool

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Surfing the net in search of inspirational adverts to analyse, I bumped into a pair of commercials as interesting as they are “unusual”. They focus on wool and cotton as pure fabric and their collective trademark. The aim is to undeline all the positive characteristics of those materials and this goal is pursued launching a collective advertising campaign: a rarity these days. Do you want to watch them? Read more.