Omo - brand experience

If your clothes were your car...

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What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.
Smart - advertising campaign

Car cliché [Smart]

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Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.
Samsung - advertising campaign

A more empathic washing machine [Samsung]

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Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.
Sainsbury's - advertising campaign

Cooking and dancing

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Sainsbury’s have had a brilliant idea. With the aim to highlight their values, the atmosphere their products can bring into every home and their customer-types, they have created a very appealing advertising campaign which is both entertaining and enjoyable. The headline is “Food dancing”, and I think no one can resist its rhythm.
McDonald's - advertising campaign

Things difficult to share [McDonald’s]

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In order to launch their new “Chicken selects” product, McDonald’s have thought to create an advertising campaign focused on the fact that its goodness is so irresistible to make anyone selfish. This concept has been transformed in a sympathetic commercial, watch the video to discover more.
Squarespace - advertising campaign

The importance of your domain name

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Choosing the right name for your business is fundamental, and just as important as that is to be able to buy the correct and related domain name in order to build up a personalised space online for presenting and spreading it. The fact is that sometimes the domain isn’t available anymore. Squarespace reminds you to “Get your domain before it’s gone” with their ironic, sharp and amazing commercial.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
Barkod - advertising campaign

Against DIY

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This and the months that are to come are supposed to be the perfect time of year for the ones that love DIY. [...] All this DIY desire, however, often brings a certain amount of troubles: Barkod İç Mimarlık have created an advertising campaign to discourage this trend in favour of a more cautious change management.