AHM Insurance - advertising campaign

AHM insurance vs. Daily small inattentions

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Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Commerce Bank - advertising campaign

Life vs. Financial challenges

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Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
Smart - advertising campaign

Parking problems [Smart]

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Smart have once again decided to focus and underline the fact that with their Fortwo model the chances of finding a parking slot are obviously higher and the time the search would need very much less. This time the brand have used a very powerful idea to let their potential customers understand that concept: the opportunities they risk missing out on.
Knigosvet - storytelling

For bookworms

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Are you a bookworm? Do you keep going day and night if the novel you are reading is engaging enough to keep you unaware of what’s happening in your surroundings? If so, Knigosvet were thinking of you when they decided how to launch and promote their new lamp.
KFC - advertising campaign

Lunchtime is coming... [KFC]

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Do you watch Game of Thrones, the fascinating TV series that is able to mix and match a variety of fiction genres and still remain enjoyable? If you are part of its audience and even more if you are an addicted fan, you can really appreciate the humorous parody of one of the iconic scenes of season 6 recreated by KFC for their advertising campaign in order to launch a new product.
HomeAway - advertising campaign

Have a good holiday [with HomeAway or not]!

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As every year, my blog and I take a vacation for August... I’ll be working anyway because I enjoy going on holiday when the majority are back at work, but I’ll take a break from blogging. I cannot leave you without another inspiring advertising campaign to watch: this time it has been created by HomeAway, just to stay in theme, and it’s a kind of a wish for your holiday. Have a great time and “see” you all in September! :)
Omo - brand experience

If your clothes were your car...

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What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.
Smart - advertising campaign

Car cliché [Smart]

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Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.