McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Popeyes - ambient marketing

Sauce exhibition

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Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products - other than the machine - among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work?
KFC - advertising campaign

Lunchtime is coming... [KFC]

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Do you watch Game of Thrones, the fascinating TV series that is able to mix and match a variety of fiction genres and still remain enjoyable? If you are part of its audience and even more if you are an addicted fan, you can really appreciate the humorous parody of one of the iconic scenes of season 6 recreated by KFC for their advertising campaign in order to launch a new product.
Samsung - advertising campaign

A more empathic washing machine [Samsung]

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Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.
Reliant - branded content

Toast storytelling

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How can you make toast and toasters interesting? Is it even possible? Apparently it is. Reliant, a brand specialised in the production of white goods, have created an unbelievably catching serial advertising campaign transforming the toaster, one of their products, into the main character of an engaging narrative.
Canon - brand experience

Professional printers... in concert

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Canon have had an astonishing idea to demonstrate to their potential customers how strongly they can rely on the performance of one of their products, the Canon Image Class. They’ve organised a marvellous ambient marketing campaign based on experiential branding that links creatively printing and playing music. Can you believe it? Read more to discover some details.
Duraflame - advertising campaign

Being an adult

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Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
IKEA - web campaign

IKEA retail therapy

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Inspired by people, as usual, IKEA have developed a powerful and hugely creative web campaign. Starting from some of the most asked questions and search queries on Google, the brand have started to answer in their own way: with cleverness, a bit of irony, the deep knowledge of technology and... products. Are you curious? Read more!
Stabilo - add-on

Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.