INSTITUTE: Oxford Brookes University

PERIOD: AY 2016/2017
DEPARTMENT: Faculty of Business – Marketing Department
COURSE: Creating and Delivering the Brand Retail
MY ROLE: Associate Lecturer

ISTITUTE: IED – Istituto Europeo di Design Rome

PERIOD: AY 2016/2017
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management and Communication
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning > Case studies: Panini • Biscottificio Antonio Mattei
EVENTS: “Brand @ Work VII″

ISTITUTE: IED – Istituto Europeo di Design Florence

PERIOD: AY 2016/2017
DEPARTMENT: IED Master
COURSE: Master’s in Brand Design and Management: Food Wine and Tourism
MY ROLE: Lecturer of Brand Design [English language]

ISTITUTE: IED – Istituto Europeo di Design Rome

PERIOD: AY 2015/2016
DEPARTMENT: IED Design
COURSE: Bachelor’s in Design
MY ROLE: Lecturer of Design Management [2nd year • English language]

INSTITUTE: IED – Istituto Europeo di Design Rome

PERIOD: AY 2015/2016
DEPARTMENT: IED Communication
COURSE: Bachelor’s in Communication Design
MY ROLE: Lecturer of Design 1 [2nd year] > Case study: Chalet Fontana
Lecturer of Design 3 [3rd year] > Case study: Elaine Allender artist [UK]

INSTITUTE: IED – Istituto Europeo di Design Rome

PERIOD: AY 2014/2015
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management and Communication
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning > Case studies: Gambero Rosso Food&Wine Academy • CBC – Conservazione Beni Culturali
EVENTS: “Brand @ Work VI”

INSTITUTE: IED – Istituto Europeo di Design Rome

PERIOD: AY 2015/2016
DEPARTMENT: IED Design
COURSE: Bachelor’s in Design
MY ROLE: Lecturer of Design Management [2nd year • English language]

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2015/2016
DEPARTMENT: IED Comunicazione
COURSE: Bachelor’s in Communication Design
MY ROLE: Coordinatrice
Lecturer of Methodology and Technique of Visual Communication [1 year]
Lecturer of Design 1 [2 year] > Case study: Passion Fitness
Lecturer of Marketing, Account & Brand Management [3 year] > Case study: your personal brand
Rapporteur for the thesis “Il Molino Branding Plan” and “Attack the space on the sport’s boundaries”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2014/2015
DEPARTMENT: IED Master
COURSE: Master in Brand Management and Communication
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning> Case studies: Gambero Rosso Wine Academy • Nunalie • Premio Marincovich
EVENTS: “Brand @ Work 2016”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2014/2015
DEPARTMENT: IED Management Lab
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Coordinator
Lecturer of Methodology and Technique of Visual Communication [1 year]
Lecturer of Brand Experience [Year 2]
Lecturer of Marketing, Accounts & Brand Management [2nd year]> Case study: Vera
Lecturer of Brand Management [3rd year]> Case study: your personal brand
Rapporteur for the thesis “Branding plan for BIC Lazio – Bracciano Incubator” Flavia Fargnoli
Rapporteur for the thesis “Branding plan for placing To Do Lab, a communications agency and events” of Gerardo Antonio Catapano, Fabiana Valentini and Emanuele Venturi

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2013/2014
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning> Case Studies: World Food Program • Elpack • UCMed – Università della Cucina Mediterranea • Useit
EVENTS: “Déjà vu – Economies and cultures of quotation”; “Brand @ Work 2015”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2013/2014
DEPARTMENT: IED Management Lab
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Coordinator
Lecturer of Marketing, Accounts & Brand Management [1 year]> Case study: Ovens Ceky
Lecturer of Digital Media [1 year]> Case study: web tools for companies
Lecturer of Experiential Branding [2nd year]
Lecturer of Communication Strategy [2nd year]> Case study: Wella for Miss Italy
Lecturer of Brand Management [3rd year]> Case study: your personal brand
Rapporteur for the thesis “Act Locally, Think Globally – Branding plan for Cipriano Piante” by Marilena Alesci
Rapporteur for the thesis “Branding plan for Xiangyang – wine production, enotourism and ‘Made in Italy'” by Italo Loris Ligonzo
Rapporteur for the thesis “Personal branding plan for Luca Marini, including restyling of the trademark and launching event of the fan club” by Giorgia Marini and Alessandro Montemagno
Rapporteur for the thesis “Big Bubble Bags: branding plan to relaunch the company” Greta Rosalia Procentese

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2012/2013
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning> Case studies: Comunicando • stARTT • CNR INSEAN • Soft Strategy
EVENTS: “Brand Management: design, but strategies”; “The customer is NOT always right – The skills needed to Brand Management”; “Digital Branding”; “Brand @ Work 2014”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2012/2013
DEPARTMENT: IED Management Lab
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Coordinator
Lecturer of Brand Strategy & Creative Branding [1st year] > Case study: Silva Hotel Splendid
Lecturer of Business Communication [1st year] > Case study: web tools for companies
Lecturer of Experiential Branding [2nd year] > Case study: “What will I be? The professions of marketing, communications, events and branding”
Lecturer of Communication Strategy [2nd year] > Case study: Gambero Rosso
Lecturer of Brand Management [3rd year] > Case study: analysis, strategies and monitoring of a personal or corporate brand
Rapporteur for the thesis “IED WAY – Rebranding plan for IED Management Lab” by Federica Belli, Eleonora Carrano, Federica Di Ruzza, Marianna Giorgini and Martina Piazzoli

INSTITUTE: IED – Istituto Europeo di Design Firenze

PERIOD: AY 2011/2012
DEPARTMENT: IED Master
COURSE: Master’s in Territorial Marketing
MY ROLE: Lecturer of Brand Management

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2011/2012
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning> Case studies: CNR INSEAN • No Cash Day • Pentole Agnelli • Soft Strategy
EVENTS: “Brand is everywhere”; “Brand is storytelling …”; “Personal Branding Day”; “Handle with [brand] care”; “Brand @ Work 2013”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2011/2012
DEPARTMENT: IED Management Lab
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Lecturer of Brand Strategy & Creative Branding [1st year] > Case study: Pots Agnelli
Lecturer of Digital Media [1st year] > Case study: creating a thematic blog
Lecturer of Experiential Branding [2nd year] > Case study: the personal storytelling
Lecturer of Communication Strategy [2nd year] > Case study: IED Management Lab
Lecturer of Brand Management [3rd year] > Case study: analysis, strategies and monitoring of a personal or corporate brand
Rapporteur for the thesis “When eat – the food on time” by Elisabetta Gargiulo, Martina Marini and Roberta Narducci
Rapporteur for the thesis “Personal Branding Day – branding plan for the event” by Giada Dalle Vedove, Noemi Pagliari, Arianna Pirandola

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2010/2011
DEPARTMENT: IED Master
COURSE: Master’s in Brand Management
MY ROLE: Coordinator
Lecturer of Brand Management and Strategic Planning > Case study: Black Box • Cromobox • Soft Strategy • Waste Italia • Ilaria Legato [personal brand]
EVENTS: “Whole brand reputation”; “Brand and creative communities”; “Re-branding Rione Sanità”; “Brand @ Work”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2010/2011
DEPARTMENT: IED Communications
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Lecturer of Brand Management [1st year] > Case Study: Soft Strategy
Lecturer of Brand Management [2nd year] > Case study: Pizzeria San Marino
Lecturer of Web Marketing [2nd year] > Case study: start a thematic blog
Lecturer of Advertising [2nd year] > Case study: a multi-channel campaign
Rapporteur for the thesis “Po! Paris – (Re) Inventing Design” by Bianca Forgione, Veronica Magliocchetti and Stefania Pellegrino

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2009/2010
DEPARTMENT: IED Master
COURSE: Master’s in Strategic Brand
MY ROLE: Coordinator

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2009/2010
DEPARTMENT: IED Communication
COURSE: Bachelor’s in Marketing, Account & Brand Management
MY ROLE: Lecturer of Brand Management [1 year] > Case study: 2beet

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: November 2009
DEPARTMENT: IED Master
COURSE: Master’s in Event and Museum Curator
MY ROLE: Lecturer of “The Brand Care and its evolution”

INSTITUTE: La Sapienza – Università di Roma

PERIOD: September 2009
FACULTY: Communication Sciences
COURSE: Master’s in Marketing and Business Communication and Brand Strategies
MY ROLE: Lecturer of “The Brand Care and its evolution”

INSTITUTE: IED – Istituto Europeo di Design Roma

PERIOD: AY 2007/2008
DEPARTMENT: IED Master
COURSE: Master’s in Web Media Design
MY ROLE: Lecturer of Web Marketing

INSTITUTE: La Sapienza – Università di Roma

PERIOD: April 2008
FACULTY: Economics
COURSE: Master’s in F.Ar.M. – Film and Art Management
MY ROLE: Lecturer of Product Placement and Brand Building

ISTITUTE: Università degli Studi di Roma Tor Vergata

PERIOD: AY 2004/2005
FACULTY: Italian Literature
COURSE: Master’s in Organization and Management of Audiovisual Production
MY ROLE: Lecturer of laboratory for the course Audiovisual Production