ACHAB – product placement in the film “Giorni d’Estate”

CLIENT: ACHAB [film production]
AGENCY: Queimada – Brand Care
PERIOD: September 2005 – July 2006
BRIEF: to insert product placement in the film “Giorni d’estate”
TASK: brand analysis of the film product; screening of the script; feasibility study for product placement; research into and brokerage interested brand partners interested
MY ROLE: account director, strategic planner