Balletto di Roma – branding plan
CLIENT: BALLETTO DI ROMA Scarl [school and dance company]
PERIOD: January – April 2014
BRIEF: to internationalise and expand the company market
TASK: brand, target and market analysis; organisation and supervision of mystery shopping activity; definition of competitive advantage and brand values; branding plan; strategies to improve the internal resource management; strategies for the reorganisation of the workflow and communication to the outside; strategies to gain online and offline visibility; hypothesis for expanding the target market scenario and for differentiating profitable activities.
MY ROLE: account director, strategic planner