Buongiorno e Buonasera – branding plan and launch
CLIENT: Buongiorno e Buonasera Ltd [pizza, café and deli]
PERIOD: September 2014 – August 2015
BRIEF: to develop and launch the refreshment bar, pizzeria and sale of specialty foods
TASK: branding plan; development of brand identity [business card with loyalty card, wrapping paper, bags …]; website development [web content and architecture design, editorial line definition, design of the website structure and usability, onsite SEO activities, website build up and debugging]; launch campaign with promotional postcards; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; strategic consulting for business development.
MY ROLE: account director, brand manager, strategic planner, web architect, content manager, creative director