Buongiorno e Buonasera – business plan, trademark and brand identity
CLIENT: Buongiorno e Buonasera Ltd [pizza, café and deli]
PERIOD: February 2014 – August 2014
BRIEF: to create a format for refreshment bar, pizzeria and sale of specialty foods
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; creation, conceptualisation and development of the business format; naming, trademark and brand identity design; creation of guidelines for the use of the trademark; strategic consulting for the new business development.
MY ROLE: account director, brand manager, strategic planner, creative director