Il Brigante – rebranding plan

CLIENT: Il Brigante [pizzeria take away]
COMMISSIONED BY: Bernabei Consulting
PERIOD: March 2017 – April 2017
BRIEF: relaunch of the restaurant
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; creation, conceptualisation and development of the business format in order to transform it into a chain or franchising opportunity
MY ROLE: strategic planner

Il Brigante – Rebranding Plan – Index [ENG] by Alessandra Colucci on Scribd