Il Giardino di Mia – rebranding plan and website
CLIENT: Il Giardino di Mia [restaurant, pizzeria]
COMMISSIONED BY: Bernabei Consulting
PERIOD: January 2017 – June 2017
BRIEF: relaunch of the restaurant
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; branding plan; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; business relaunch strategies; website creation and Google Adwords campaign.
MY ROLE: strategic planner, web architect, content manager