Ilaria Legato – personal brand
CLIENT: ILARIA LEGATO [consultant in public relations in the field Ho.Re.Ca]
PERIOD: January 2010 – August 2012
BRIEF: personal branding plan
TASK: coodination of the master’s thesis “Ilaria Legato – Piano di personal Branding” within the IED Master’s in Brand Management; supervision of brand analysis and brand strategy; organisation and supervision of photo shoot with Silvia Bonanno; creation of personal blog; SEO onsite activities; optimising the setting of Facebook, Twitter and LinkedIn accounts; setting up of Issuu account; training on digital PR for the management of web space.
MY ROLE: account director, consultant and project leader, creative director