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InConTra – social media strategy

CLIENT: InConTra Srl [company specialising in public relations and events]
PERIOD: May 2010 – January 2011
BRIEF: visibility and online engagement strategy for Cortina InConTra Estate 2010 and Cortina InConTra Inverno 2010
TASK: brand analysis; active social media and social networks analysis and brand strategy definition; web resource optimisation, social media monitoring and social media management; digital PR; training of internal human resources for the coordination of digital PR
MY ROLE: account director, strategic planner, social media manager