Misto Pepe – business plan, trademark and brand identity
CLIENT: Misto Pepe Ltd [restaurant, wine bar]
PERIOD: February 2015 – September 2015
BRIEF: to create a format for restaurant, wine bar and food distribution
TASK: brand, target and market analysis; definition of competitive advantage, brand values and business approach; creation, conceptualisation and development of the business format; naming, trademark and brand identity design; creation of guidelines for the use of the trademark; strategic consulting for the new business development.
MY ROLE: account director, brand manager, strategic planner, creative director