Nemo Fashion Store – branding plan
CLIENT: NEMO FASHION STORE [clothing store]
PERIOD: February 2013 – July 2013
BRIEF: to rebrand the store in Brescia
TASK: brand, target and market analysis; definition of competitive advantage; branding plan; strategies to optimise resources and to gain online and offline visibility; ideas for improving store layout; strategies to raise client loyalty; hypothesis of new naming.
MY ROLE: account director, brand manager, strategic planner