Certifications

2014 • Istituto Italiano di Project Management > ISIPM-Base Certification in Project Management
2013 • Hootsuite Media Inc. > Hootsuite Professional Certified in Social Media Management
2004 • British Study Centres [Oxford] > IELTS Certification [overall score: 6.5]
2004 • BEC Vantage Certification [english for business]
2003 • “La Sapienza” Università di Roma > Degree in Sciences of Communication [voto 106/110]

Courses

2016 • Oxford University > Creative Writing Summer Talks and Readings
2015 • Gambero Rosso > “ABC of Wine Course”
2013 – 2014 • Living Language Institute [Rome] > English Course [level: Upper-Intermediate]
2012 – 2013 • Emma Marino > Setting and Tone of Voice Course
2011 • NPL Italy > Coaching Course
2008 – 2009 • UPTER > Interior Design and Architercture Course
2004 • Mark Roma Srl > Marketing Apprenticeship
2004 • Animapolis Srl [Cinecittà] > Marketing for 3D Cartoon Apprenticeship
2004 • British Study Centres [Oxford] > English Course [level: from intermediate to Advanced]
2002 – 2003 • CUT > Audiovisual Production Organisation Laboratory
2002 • Professione Cinema > Audiovisual Production Organisation Course

Main Publications

2009 – Present • personal blog [now also in english]

2013 – 2014 • Comunicando magazine
Communicating the Brand [January/February 2013, p. 33]
Brand Evolution [March 2013, p. 33]
Designing Strategies [April 2013, p. 33]
Who is the target? [May 2013, p. 33]
Brand Storytelling [June/July 2013, p. 31]
Pasword “reputation” [September 2013, p. 29]
The future is on branded content [November/December 2014, p. 33]
The future is on branded content – 2nd part [January/February 2014, p. 33]
#ILoveMyJob – The 10 Commandments of Brand Builder [March/April 2014, p. 35]
Stand or lapse – The competitive advantage of the brand [May-June 2014, p. 37]
Lusso vs. Luxury – reflections on branding and cultural differences [September/October 2014, p. 33]
Vintage is better – Heritage marketing as brand’s resource [November/December 2014, p. 33]

2009 – 2011• Brand Care magazine [ISSN 2036-621]
Product placement – what is and how to use it [n° 001, p. 14]
Fake brands: the ACME case [n° 001, p. 17]
Open missive about product placement [n°001, p. 18]
Brand equity and its indicators [n° 001, p. 28]
Brand and marketing evolutions [n° 002, p. 14]
Marketing’s numbers [n°002, p. 22]
There isn’t a single way of being “the best”. The sustainable competitive advantage from theory to beer… [Peroni] [n° 003, p. 14]
Birra Peroni, the national Italian beer: from “Carosello” to heritage marketing. Fabrizio Contardi’s interview. [n° 003, p. 24]
Business fiction – every company has a story to tell [n° 004, p. 24]
Queimada 1st season [12 episodes] [n° 004, p. 26]
Strategic Planning – The design methodology as the border between improvisation and professionalism in communications market [n° 005, p. 20]
What’s a brief? [n° 005, p. 23]
BRAND 2.0 [1st episode] – From brand identity to brand reputation with social media [n°006, p. 24]
Social landscape for companies [n° 006, p. 26]
Brand 2.0 [2nd episode] – Storytelling to obtain a solid brand reputation online [e offline] [n° 007, p. 32]
Where I public my stories – or – How do I create my personal brand [n° 007, p. 36]
It’s not Chinotto, if there isn’t the 8 [n° 008, p. 26]
TWO is better than ONE – Coaching as a tool to stimulate lateral thinking inside organizations [n° 009, p. 26]
Kaizen as energy that comes from below [n° 009, p. 28]

2007 • Close-up [ISBN 978-88-899 8-19-8]; Cinematic economy and web awarness forms [anno XI, n° 22, p.96]
2006 – 2012; Queimada snc; blogger for Brand Care online
2003 • JMN & DY’s and Dy’s Chronicles; cinematic reviews