Alessandra Colucci

This year the Big Mac has turned 50. With the aim to celebrate this important anniversary, McDonald’s managed to convince another icon of the food and beverage sector – Coca Cola – to pay their respects and join the historical celebration organising an unprecedented co-branding action: a limited edition Coca Cola can.

Transavia have had a very powerful idea, play with the importance of having great pictures of every holiday. Focusing on that they have created a contest and an advertising campaign with the aim to promote their flights, but also to underline that there is the possibility of having more traveling experiences to photograph, even going back to the same places, according to the brand’s low prices.

The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.

In Quebec the 1st of July is going to be celebrated “Moving Day”, the day dedicated to move into a new house or renovate the existing one. In fact a sort of national break to perform DIY. Last year, in order to participate in this peculiar event, McDonald’s ideated a dedicated advertising campaign with visuals recalling the occasion.

The real estate world is one that should be able to support people and companies in finding properties that can meet their needs and their work or life style. Re/Max have launched a multi-subject and multi-platform advertising campaign in order to underline their ability to find properties that are the right match for the potential buyer.

Apparently, a new trend is born: having the right technology on your side, today you can have your billboard showing the right offer according to the weather. Ebay and Scotch & Soda have tried out this new advertising opportunity with one of their campaigns, respectively in UK and Netherlands where the weather is always an issue.

Hälssen & Lyon describe themselves as a brand that “since 1879 […] has been crafting the finest teas for clients all over the world”. Keen believers in innovation, one of their latest missions was to attract a new group of potential clients: the fashion addicts. To achieve this goal, Hälssen & Lyon have created a charming direct marketing campaign and a new collection of teabags.

Going around carrying a giant package of toilet paper can – for some – be embarrassing, especially in Japan. The MatsumotoKiyoshi company rushed to the rescue of those who did not feel at ease carrying toilet paper, inventing and launching on the market the first cool toilet paper packaging.

We all have dreams, and getting the perfect job is often one of them. Having your dream job means that you enjoy every minute of it, that everything you do brings only positive emotions, and that you also get paid for all of the aforementioned goodness. Naturally, finding such a job may not be that easy (unless you’re incredibly lucky, of course). But there are ways you can bring yourself closer to your dream. And we want to show you some of them.