Heineken and the tattoo that can save your life

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Safe and cool don’t have to be contrasting adjectives, they can be compatible. It’s what Heinekein has demostrated with one of their initiatives, a mix between a direct marketing campaign and an ambient marketing campaign. SafeStamp, the Heinekein idea, has the aim to sensitise people about the “drink and drive” issue and to contribute to a solution with the use of technology and some creativity.

A vacuum cleaner to forget bad moments

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Neato Robotics has developed its latest multisubject advertising campaign to launch its robot vacuum in a really different way. The campaign "Meet Neato" consists of five videos that look more like branded contents than simple commercials, each one telling a mini-story about a not-so-happy moment of a different character.

Less chocolate, less discount

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SureSlim, a brand that proposes a weight-loss program and needs more people to sign-up, has had a brilliant idea to attract new customers by appealing to their inner glutton . The communication tool selected to obtain this aim was a flyer, a very special one, made out of chocolate, but that – despite apearances – would help people to lose weigh. Don’t you believe me? Keep reading! :D

A useful boring video to watch

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Arrels Fundació, an establishment created to help the homeless in any possible way, has launched a fantastic social campaign that allows them to raise awareness of the foundation and, at the same time, to fundraise money without the need to persuade people to make a donation. How is that possible? Just keep reading to discover...! :)