Coca Cola - advertising campaign

A good purpose for the New Year: more real life

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It seems to be that social networking is affecting our life a bit more than we should allow. Virtual connections are part of our identity now, but “real life” should remain the context we enjoy the most. Coca Cola has decided to underline this aspect in one of its latest commercials stimulating its targets to “stop phubbing” and to re-discover the taste of real moments.

Memorable Christmas family moments by Hallmark

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It’s Christmas in two days. Ready for the relatives’ assault? The competition about decorations? The mess related to huge meals and gift opening? While you are preparing yourself for the worst, enjoy Hallmark’s advertising campaign that promotes its “Keepsake” painting with some ironic portraits of funny family situations.

Christmas and gifts at the office

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Christmas is coming and with it the stressful shopping marathon to find the right gift for everyone [...]. I really envy the USA citizen that can count on Office Depot help, at least for picking up some gift for their colleagues at the office...

Taste the translation

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Elan Languages has lauched its translation web tool by producing an amazing video, a perfect example of how a comparative advertising campaign should be. Quite obviously, Elan compared their tool with Google Translate that provides the same service and is the most used online translator on the Net. Elan’s creative concept is really convincing: watch the video and you will see! ;)

Tesco meets Doraemon in Thailand

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In Thailand, Tesco – with the help of Doraemon’s smiling face – has organised a campaign that looks like a mixure between an ambient marketing and a direct marketing approach. The initiative has the intention of underlining and rewarding the effort of every single person who is contributing to the improvement of Thai society.