Alibi Bar & Uber - business card

Useful business card for Uber and Alibi Bar

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With the aim to help you decide if the moment to forget your car and call for a lift has arrived, Uber have created their new business card and direct marketing campaign in partnership with Alibi Bar. Have a look to know more!
Kit Kat - advertising campaign

The “real” Christmas break is by Kit Kat

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Christmas is very close, it’s almost here. I’m quite sure you have been in a hurry since what probably feels like a very long time. So, my gift for you this year – thanks to Kit Kat’s advertising campaign – is... half a minute of complete nothing. Enjoy this peaceful moment before the next days of noisy happiness, then, have a great Christmas! :)
Travel Supermarket - advertising campaign

Need a holiday?

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I can’t speak for you, but I certainly need a holiday! This is probably one of the reasons why I noticed this advertising campaign created by Travel Supermarket. The brand’s commercial is focused on a sort of experiment based on the ubiquity concept... Keep reading to better understand!
Anz - advertising campaign

Mobile payments and personal creativity

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In order to launch their new value added service consisting of the possibility to pay using a mobile phone, Anz have created an amusing advertising campaign developed around three “extreme” case histories and the headline “You’ll be taking it for granted in no time”.
McDonald's - advertising campaign

[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. ;)
Stabilo - add-on

Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.
GoSeek- advertising campaign

Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.

Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!