IKEA - advertising campaign

IKEA, a catalog or a cookbook?

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After having learned – thanks to Elan – the best recipe to translate documents and other stuff online, let’s think about good recipes for interior designing. That’s IKEA’s idea behind an advertising campaign concept able to motivate people into reading the IKEA catalog/cookbook.
Glass Packaging Institute - social campaign

Glass bottles are better

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Some months ago, the Glass Packaging Institute launched a really interesting social campaign. The campaign’s headline is “Upgrade to glass” and the aim of its wonderfully structured storytelling has been to persuade people to choose glass bottles over other kinds of packaging for beer and wine consumption.
Nest - advertising campaign

From the house’s point of view

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The advertising campaign of Nest really grabbed my attention: the creativity with which the brand has pictured and described the house’s point of view about both home automation and life inside the walls is incredible. Just have a look at the videos and tell me I’m wrong!
David Foster Wallace - The last interview and other conversations - book

The Last Interview – David Foster Wallace [book]

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I love to dedicate each Epiphany’s post to a book, a publisher or a bookstore. Because of my passion for David Foster Wallace books and the fact that I haven’t found the time yet to write a review about the first English book of his I read, my choice this year goes to “David Foster Wallace – The last interview and other conversations”.