Opmar Optik - advertising campaign

When the glasses complete yourself

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Opmar Optik, a Turkish optician, to increase its products visibility and to intrigue its potential customers, has created an advertising campaign full of great creativity that winks at the concept of personal brands.
Jung von Matt - recruitment campaign

Using a font to find the new art director

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Jung von Matt, a German advertising agency, has organized an original recruitment campaign that has allowed the brand to increase its awareness surprising the target and, at the same time, find a new art director focusing on the importance of creativity. Both goals have been reached thanks to just a font. Don’t believe me? Watch the video to find out for yourself!
Scrabble - advertising campaign

Love and anagrams [Scrabble]

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In a few days it will be Valentine’s Day, and to celebrate the lovers with a bit of romanticism, nothing is better – at least from a branding point of view – than a fantastic commercial such as the one which Scrabble entered in the Cannes Lions competition in 2015 and named “Anagram Lovers”.
Brand Consultant [me]

Business cards for branding purposes

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The business card is one of the first forms of communication when you meet a person in a professional context. [...] sometimes it becomes a tool to communicate not only the contacts but also the competitive advantage or one of the most important added values of a brand.

After the move, the blog’s restyling!

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I have to support the launch of my work as a consultant abroad updating my online presence. So, here it is ... the restyling of the blog, now complete with professional portfolio and lots of English content. What do you think?