In a few days it will be Valentine’s Day, and to celebrate the lovers with a bit of romanticism, nothing is better – at least from a branding point of view – than a fantastic commercial such as the one which Scrabble entered in the Cannes Lions competition in 2015 and named “Anagram Lovers”.
The Scrabble advertising campaign is an amazing narration based on anagrams. So, playing with letters and words – other than the competitive advantage of the game – becomes the motif to tell a romantic and original love story in which Agostina, a cab driver from Tokyo, meets Santiago, a crab diver from Kyoto, during a costume party and – obviously – they fall in love… Just like the viewers will fall in love with the “magic” way to play with words everyone can experience with Scrabble.
A really adorable use of anagrams to present the game and a different kind of storytelling, don’t you think? Actually, I’m hoping that the brand will transform this enchanting concept into a serial branded content, just to add a bit more of brand entertainment to its already excellent communication strategy. 😉