Ogilvy - recruitment campaign

Recruitment via “pirate” sharing

In a job market which is increasingly competitive given the abundance of supply and the decrease in demand, even companies and agencies – like Ogilvy – are often looking for new recruitment strategies in order to be noticed and attract only highly motivated candidates and in line with the wanted profiles.

Some time ago, Ogilvy Brussels needed a new web designer able to bring fresh and original ideas to the agency. So, the agency have decided to run a creative recruitment campaign based on the idea that designers that are not yet included in working structures often cannot afford the economic investment required for the purchase of programs they need to use for their professional activities and a lot of them download programs which have been illegally shared.

Considering that, Ogilvy have decided to use the same file-sharing pirate platforms to upload their idea: something that seems similar to one of the software packages desired by web designers, but containing an opportunity to work at the agency. Watch the video for more details about the recruitment campaign!


Probably the creatives felt some fear, but certainly at the end they would have been happy to participate in the interview, don’t you think? 😉

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