IKEA - value added service

IKEA and the indelible receipts

When you run your own business, as I do, or when you buy something that has a warranty of a certain extension, or – more simply and frequently – when you acquire an item for someone else and you’re not sure you’ve made the right choice…. This are the first 3 case scenarios that have come to mind in which a person needs to keep a receipt for a specific amount of time in order to be able to produce a proof of purchase for different reasons.

Usually, if you keep a receipt, even if you’re really careful, the delicate ticket is going to fade until it becomes impossible to read any of its information. IKEA, paladin of practicality, has launched a new kind of receipt for its more durable items with longer warranty: Stäl Kvitto.

Stäl Kvitto is the metal receipt that IKEA has created associated with all the long warranty items, such as kitchens or mattresses. This ticket will never fade, rip or get dirty. It is the perfect indelible receipt for an item that lasts. It is perfect to guarantee IKEA will keep its brand promise. It is a fantastic value added service the Swedish company has offered to its customers.


So simple, so ingenious, don’t you think?

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