Zespri - brand entertainment

Ode to kiwi

Zespri presents “Sweeter than you think”. The kiwi company, in fact, has dedicated and launched a surprising advertising campaign that could be seen also as a perfect example of brand entertainment: a musical focus on kiwis and their contradictory characteristics. Curious? Keep reading! 😀

“Sweeter than you think” is one of the latest advertising campaigns created by Zespri. A two minute musical commercial with an unbelieveble protagonist: the kiwi. Apparently rough macho men with a tender heart singing in falsetto are the supporting actors of this apparently ugly and frightening fruit. A masterpiece of irony and good entertainment, as well as fantastic dancers. Watch the video if you don’t believe me.


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Great quote from “Taxi Driver” at the beginning of the scene and inspiring presentation of kiwi’s strengths: after this amazing two minutes musical, won’t you reconsider? Definitely, don’t you think?

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