McDonald's - advertising campaign

[Un]bearable collegue [McDonald’s]

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Well, if you are thinking of fighting with your messy collegue, if you are planning to finally explode telling them how awful and unbearable the situation is, before performing your plan, McDonald’s would like to suggest you watch one of its advertising campaigns and maybe following the advice. ;)
Stabilo - add-on

Stabilo helps you with the social networks’ privacy policy

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Surfing the Net, I’ve bumped into a suggestive video created by Stabilo, the brand specialising in producing highlighters of every possible colour. This video has been made with the aim of presenting an added value service offered by Sabilo: an add-on and app called “True colours”.
GoSeek- advertising campaign

Avoiding wrong savings

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The latest advertising campaign created and lauched by GoSeek – a website that focuses on aggregating and promoting discounted hotels - has made me smile. The campaign, in fact, is composed of two very smart commercials focused on the comparison between right and wrong ways of saving money while purchasing goods.

Reflections on work [RSA]

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Searching the Net for inspiration, I found an animated RSA from a couple of years ago, but quite current in its message. It’s named “Re-Imagining Work” and it’s about the deep meaning of work and the way in which organisations usually manage it. I decided to share this RSA because it focuses on some of the principles which I profoundly believe in and that I use to organise the work-flow with my team.
Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

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As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!