Alessandra Colucci - business card 2016

My new business card and the meaning of creativity

As you may already know, several months ago I moved my main residence to Oxford, even if I’m actually spending a significant amount of my time in Rome. To seal this change of perspective I thought it was necessary to move forward with my personal brand strategy, the redesign of the website, and develop a new business card. And here it is!

Alessandra Colucci - business card 2016

Alessandra Colucci - business card 2016

The idea was born from the need to highlight the two brand values that make up my competitive advantage: creativity and strategy [that is, the design method]. Only from their union – according to my professional approach – can emerge a brand that is highly visible to its targets, deeply differentiated from its competitors and – most importantly – absolutely coherent and in line with its values.

To communicate this, referring indirectly to the professional and personal changes of this last period, I have decided to use the definition of creativity as presented in the Oxford Dictionary and to complete it with the headline “creativity is meaningless without strategy”.

Finally, the content was highlighted – as usual – by the impeccable graphic design of Niko Demasi and the decision to print it on a “luxury paper” integrating a green profile, as my brand. I am very satisfied with the result, what do you think?

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