Pay with cans at McDonald! [ambient marketing]

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Today I’m going to share an old - but too interesting to be forgotten - ambient marketing campaign that McDonald’s organised in Sweden a couple of years ago. The initiative was focused on empty drink cans that could be used as currency in every McDonald’s fast food. Empty cans to buy burgers, can you believe that? :D
Citroen - social campaign

This summer, be safe! [advertising campaign]

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Some months ago, Citroën launched a social campaign against the “text and drive” attitude that many people have in common. The advert headline is simply “Tex and drive can be dangerous”, but the three visuals are related to a very powerful and amazingly creative metaphor. Curious? Keep reading... :)
Personal brand infographic - universal microexpressions

Universal microexpression

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There are some things which one can distinguish from others, and around which it is possible to build a personal branding strategy, but there are other things where each is absolutely identical to all the others. This goes, for example, for some expressions - or rather microexpressions - which determine the "reading" of the emotions on a face from the interlocutors.
Ogilvy - recruitment campaign

Recruitment via “pirate” sharing

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In a job market which is increasingly competitive given the abundance of supply and the decrease in demand, even companies and agencies – like Ogilvy – are often looking for new recruitment strategies in order to be noticed and attract only highly motivated candidates and in line with the wanted profiles.

Brand Storytelling: view and experience

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Everything related to a brand contributes to its storytelling, being unavoidably part of the plot and its development. Today’s focus is on visual and immersive tools and approaches that can be used to spread and update the tale narrated by a brand. Keep reading if you want to know more! ;)

Brand Storytelling: serialisation

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Having started the conceptualisation of the storytelling of a brand creating the trademark and spreading the corporate identity, it would be time to develop the “plot” using different communication tools and strategy approach. Continue reading to understand how! ;)
AMG - brand identity

Brand Storytelling: the start

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Everything that comes into contact with a business ends up telling a story: this is the new awareness that lies behind holistic marketing and empathic brand concepts. Each element of communication, every choice and every action - not only the products and/or services that one offers - together form the brand values and the reputation of a company.
Lateral thinking phase

Bruno Munari design method… and mine! [steps 5 to 10]

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Bruno Munari design method for objects/products is usable also for designing brands and their strategic plans. It’s a methodology that brings the designer from problem to solution with a process based on 10 steps. Having defined the problem, deconstructed it into its primary components, collected and analysed the data related to them, now its time to go though the most enjoyable part and start the creative part of this process.
Bruno Munari's method

Bruno Munari design method… and mine! [steps 1 to 4]

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The design of strategies to manage a brand, the universe of values that must distinguish it, its competitive advantage and value added, the communication and marketing tools which will equip it, repeats - as far as I'm concerned - slavishly the steps foreseen by Bruno Munari for the design of "objects" in his book “Da cosa nasce cosa” [unfortunately never translated into English], steps that can be easily adapted to any sector.