Finish - advertising campaign

Nobody loves doing dishes

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NOBODY loves doing dishes, especially around Christmas when hordes of relatives and friends are unavoidably attending and sharing each meal of the day, multiplying enormously the quantity of dishes to wash. Even Finish, the star specialised in dishwashing detergent, have admitted that and have transformed it in a commercial. Watch the video, if you don’t believe me!
Hotels.com - promotional campaign

How to get through winter

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Today, when the exclamation “Winter is coming!” has never been so true, I’d love to share one of the past promotional campaigns created by Hotels.com. I chose the one they used to launch the initiative “Winter Swear Jar”, a new way to help Canadians to better tolerate their cold winter. The campaign is a bit old but it has the ability to vividly summarise the concept of “winter” and perfectly relate to this time of the year.
Eurostar - advertising campaign

Be prepared to go on holiday

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What’s the difference between your ordinary daily life and you being on holiday? Eurostar have made a quite accurate synthesis of what we can call – and they call – “the travel state of mind”. And with a few days to separate us from the Christmas break, it can be useful to keep in mind the few “rules” they point out. ;)
Abloy - storytelling

Locker storytelling

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This year Abloy celebrate their 110th anniversary and Finland’s most noticeable invention: the lock. In order to solemnise the occasion, the company has created a very entertaining piece of branded content, an advertising campaign focused on storytelling about “The Immortal Mr. Henriksson”.
Russell Hobbs - advertising campaign

The Art and The Living

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Russell Hobbs, home appliances producer, have created an inspiring advertising campaign to make clear the brand experience they can offer, but practically they have written an amazing manifesto containing the meaning of art and the essence of living. All in less than a one minute commercial. Have a look! ;)
AHM Insurance - advertising campaign

AHM insurance vs. Daily small inattentions

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Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
Stockholm Country Break - web campaign

How to “escape” from Stockholm

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There are plenty of guides, both offline and online, ready to be consulted when someone has to plan and prepare any sort of trip in a major city. But what about the surroundings? That was certainly the starting point for the team that worked on top10stockholm.com by Stockholm Country Break, the website aimed to attract Stockholm tourists to also experience the Swedish countryside.
Riga Motor Museum - brand experience

Riga Motor Museum brand experience

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In order to raise their awareness among tourists and make their presence in the city more desirable, Riga Motor Museum have planned a surprising ambient marketing campaign focused on testing the brand experience with a glimpse of heritage marketing strategy. Curious? Continue reading.
McDonald's - advertising campaign

Friendship ingredients

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McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.