Barter Book - branded content

“Keep calm and carry on” story

I love the sentence “Keep calm and carry on” and I enjoy almost all the variations that companies and people have created and shared making it iconic and very, very popular. So, I was positively surprised when, surfing the Net, I discovered the real story of this powerful mantra. The story is told in a quite old but still beautiful advertising campaign by Barters Book focused on heritage marketing.


Other than making an entertaining narrative of the origin and success of “Keep calm and carry on”, Barter Book have successfully highlighted their passion for heritage, their love for books and their continuous research of new stories guided by endless curiosity. Enjoyable and clever branded content, don’t you think?

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