10 logo “must have”

Sometimes – too often, actually – I come across a very badly designed trademark or logo. So, when I saw the infographic I’m going to share in this post, I couldn’t help but like it. Here you can find the 10 rules you should follow – or, better, you should assure your graphic design follows – when creating a logo or a trademark.

Actually the infographic, created by Designmantic, is very basic but, even if its advice isn’t enough to design a memorable and successful logo/trademark, at least following their specifics it’s quite impossible not to obtain a technically correct trademark.

[via]

Obviously, if your designer keeps the logo simple [1], doesn’t add tone to it [2], doesn’t use raster images [3] makes it scalable [4] use too many colours/fonts [5 and 6], even if s/he doesn’t outline the trademark nor write on it or put it in a box [7,8,9], even if s/he doesn’t transform your trademark into just an icon [10], this doesn’t mean you have “the right” logo. You need to have a deep understanding of your market scenario and your targets, as well as of your offer and the values you want to express… In brief, you need a good planned strategy to be visually synthesised in your trademark to make it function. Still, using the infographic is a start, don’t you think?