Infra Suisse - advertising campaign

Building a better society, together

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Infra Suisse, an organisation which brings together companies active in the field of infrastructure construction, in order to communicate their role in the industry and their commitment to building a society with high standards of living, has decided to use an interesting advertising campaign.
Lurpak - advertising campaign

Cooking a rainbow [Lurpak]

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Have you ever tried to cook a rainbow? Lurpak shows you how it’s possible to do so using one of their old commercials. The brand, in fact, when it launched the lightest version of its spreadable butter, have created a joyful advertising campaign focused on the use of the new product on a “rainbow” of vegetables.
Miami Ad School - McDonald's proposal

You don’t eat it, they don’t waste it [Miami AD School]

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How many times have you ordered something in a restaurant requesting it be served without one or more of the ingredients? Lots, I guess. Miami Ad School have had the idea to transform this common practice in “Take it off!”, a value added service in which they hope to involve McDonald’s.
IKEA - ambient marketing

Kitchen testing vs. Dining out [IKEA]

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The period of economic crisis has lowered the purchasing power of lots of people forcing them to decrease their less functional spending choices, such as dining out. To help them and to give them a nice alternative to the restaurant or café without quitting their dine-out experience, IKEA have organised a marvellous ambient marketing campaign named “Instead of café”.