Duraflame - advertising campaign

Being an adult

/
Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
Hop! Air France - advertising campaign

Run to mum on Mother’s Day

/
In UK, the 26th of March – as well as being my birthday ;) – will be Mother’s Day, so when I came across the commercial created a few months ago by Hop! Air France I thought it would be perfect to celebrate all the mums and spread a message of love with a touch of sharp irony. Hop! Air France, in fact, seems to have launched an advertising campaign with the aim to persuade daughters and sons to “Run to mum”.
Reebok - ambient marketing

Fitness everywhere

/
Unfortunately, I have bad news: spring is “round the corner”, it’s coming in a very few days. But don’t worry too much, the good news is that, to get fit again, you can avoid buying a gym membership and practise fitness anywhere. An example of this is presented in one of Reebok’s ambient marketing campaigns.
IKEA - web campaign

IKEA retail therapy

/
Inspired by people, as usual, IKEA have developed a powerful and hugely creative web campaign. Starting from some of the most asked questions and search queries on Google, the brand have started to answer in their own way: with cleverness, a bit of irony, the deep knowledge of technology and... products. Are you curious? Read more!
The Waste Factory - packaging

Food printing

/
The less enchanting and exciting type of recycling is – at least apparently – the reuse of food waste. Nevertheless, The Waste Factory has succeeded – thanks to their products and packaging – in giving a new life to food waste in ways that are tasty on one hand and appealing on the other.