Duraflame - advertising campaign

Being an adult

Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.

According to Duraflame – and I completely agree – “Adulting is hard” because “sometimes grown-ups need to do grown-up’s stuff”. To clarify what kind of tasks one can possibly consider in this category, the brand list and visualise a bunch of them within their commercials. Have a look at the videos to discover more.


In my opinion, this campaign is really interesting for at least 4 reasons:

  1. it has been able to communicate exactly the Duraflame product, its function and its target
  2. it has underlined the potential dangers of an incorrect use of the product without terrifying the potential customers
  3. it has been able to serialise the message perfectly [branded content], renewing it each time without becoming boring
  4. finally, considering that I’ve done just 5 out of 10 of the grown-up’s stuff mentioned in the videos, I think I can still be considered young 😉

A simple, functional and appealing idea, don’t you think?

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