Considering that – as I revealed on my latest post – the 26th of March was my birthday, I’ve been thinking a lot about philosophical questions and “the sense of life” when I discovered the advertising campaign created by Duraflame to define and celebrate adulthood underlining that “Adulting is hard”.
According to Duraflame – and I completely agree – “Adulting is hard” because “sometimes grown-ups need to do grown-up’s stuff”. To clarify what kind of tasks one can possibly consider in this category, the brand list and visualise a bunch of them within their commercials. Have a look at the videos to discover more.
In my opinion, this campaign is really interesting for at least 4 reasons:
- it has been able to communicate exactly the Duraflame product, its function and its target
- it has underlined the potential dangers of an incorrect use of the product without terrifying the potential customers
- it has been able to serialise the message perfectly [branded content], renewing it each time without becoming boring
- finally, considering that I’ve done just 5 out of 10 of the grown-up’s stuff mentioned in the videos, I think I can still be considered young 😉
A simple, functional and appealing idea, don’t you think?
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