Samsung - advertising campaign

A more empathic washing machine [Samsung]

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Samsung have launched a brand new washing machine that allows you to introduce articles from your wardrobe into the white goods at any moment of the washing cycle. It’s called “addwash” the system that would solve that sense of impotence we were talking about and transform your appliance into a more empathic one.

Help a Dane [post for the Brits]

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I’m here today to share and spread the appeal sponsored by Denmark, but hoping that it would help the English people too. The appeal, in fact, focuses on asking support for Danish – people with a very delicate skin, like lots of English [and me] – and help them get back home safe and sound after their holidays abroad.
Royal Life Saving - social campaign

Safe and smart idea for swimming pools

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Royal Life Saving have had the idea of launching a very clever social campaign. It’s focused on safeguarding swimming safety and it uses WIFI passwords at public swimming pools with the aim of encouraging parents to watch their children, instead of their phone. An easy campaign to put into practice and that would be worth copying!
General Electric - brand experience

General Electric vs. the ring of a bell

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Apparently there is an English expression – I’ve just learned it – that says “You can’t unring a bell” meaning that you cannot change something that happened in the past. General Electric have decided to challenge this traditional saying organising an ambient marketing experiment and use it as a metaphor of their brand experience.