https://www.alessandracolucci.com/wp-content/uploads/2017/05/HomeAway-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-07-26 07:14:372017-05-31 12:52:17Have a good holiday [with HomeAway or not]!
As every year, my blog and I take a vacation for August... I’ll be working anyway because I enjoy going on holiday when the majority are back at work, but I’ll take a break from blogging. I cannot leave you without another inspiring advertising campaign to watch: this time it has been created by HomeAway, just to stay in theme, and it’s a kind of a wish for your holiday. Have a great time and “see” you all in September! :)
https://www.alessandracolucci.com/wp-content/uploads/2017/07/Omo-brand-experience.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-07-19 07:14:012017-05-31 12:41:14If your clothes were your car…
What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.
https://www.alessandracolucci.com/wp-content/uploads/2017/05/Ontario-Ministry-of-Environment-social-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-07-12 07:14:262017-05-31 12:30:45Save pizza from climate change
Often, people tend to perceive world problems such us starvation, war or global warming as issues far away from daily life. Ontario Ministry of Environment and Climate Change has planned a serial social campaign as terrific as terrifying, able to relate the consequences of climate change with elements of ordinary life: pizza, for example. How? Keep reading to discover more.
https://www.alessandracolucci.com/wp-content/uploads/2017/05/Smart-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-07-05 07:14:492017-05-31 12:09:16Car cliché [Smart]
Smart have had another crazy yet creative idea for their advertising campaign. The brand have worked around the “car cliché” deeply rooted in the cinematic collective imagination and have used them to create a series of commercial focused on the originality of Smart as a city car.