Omo - brand experience

If your clothes were your car…

What would you think if, taking your car to the car wash, it would fade or become duller? What if it changed colour or was full of small fluffs? And if your car shrank, what would you think? That would be unacceptable, wouldn’t it? Omo, a brand specialised in laundry detergents, insist that you shouldn’t accept these situations with your clothes either and have based on this concept their experiential branding campaign.

Omo, to create awareness regarding the maltreatment to which someone subjects the clothes, have organised in Oslo a very powerful and meaningful experiential campaign. Assuming that the majority of the people care a lot about their cars, the brand have had the idea to treat cars as sometimes one treats the laundry. Watch the video to see the results.


Amazingly funny, deeply creative and very persuasive, Omo’s initiative is impossible to forget and stresses how important taking care of clothes and fabrics is from the brand point of view, don’t you think?

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