BMW - ambient marketing

DIY with a left shoe [BMW]

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From the automotive point of view, if you don’t use your left shoe to engage the manual transmission, what is it for? Considering they are offering the automatic transmission for free and the consequent uselessness of the left shoes, BMW Netherland have created an ambient marketing campaign, one that’s very interesting for industrial design and art amateurs [who are part of the aimed-target, of course].
Knigosvet - storytelling

For bookworms

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Are you a bookworm? Do you keep going day and night if the novel you are reading is engaging enough to keep you unaware of what’s happening in your surroundings? If so, Knigosvet were thinking of you when they decided how to launch and promote their new lamp.
KFC - advertising campaign

Lunchtime is coming… [KFC]

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Do you watch Game of Thrones, the fascinating TV series that is able to mix and match a variety of fiction genres and still remain enjoyable? If you are part of its audience and even more if you are an addicted fan, you can really appreciate the humorous parody of one of the iconic scenes of season 6 recreated by KFC for their advertising campaign in order to launch a new product.
Left and Right Brain—The Surprising Truth [INFOGRAPHIC] by Jack Milgram

Re-engage the brain after the summer [infographic]

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At this point of September, almost all of us are back at work, hopefully recharged thanks to the summer holiday. To obtain the most from our restored brain we should deeply understand its way of performing, so I thought it could be a good idea to share the infographic created by Jack Milgram and his overview about the differences between right and left brain.