https://www.alessandracolucci.com/wp-content/uploads/2017/08/Commerce-Bank-advertising-campaign.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-10-25 07:14:302017-08-25 13:50:25Life vs. Financial challenges
Commerce Bank have created an empathic advertising campaign, supposedly especially focused on increasing their awareness and visibility among an audience of potential clients made up of young couples and families. The touching approach used to design the commercials transforms them into something quite close to an enjoyable brand entertainment content.
https://www.alessandracolucci.com/wp-content/uploads/2017/10/Popeyes-ambient-marketing.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-10-18 07:14:002017-08-25 13:34:59Sauce exhibition
Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products - other than the machine - among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work?
https://www.alessandracolucci.com/wp-content/uploads/2017/08/Smart-advertising-campaign.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-10-11 07:14:072017-08-25 16:56:01Parking problems [Smart]
Smart have once again decided to focus and underline the fact that with their Fortwo model the chances of finding a parking slot are obviously higher and the time the search would need very much less. This time the brand have used a very powerful idea to let their potential customers understand that concept: the opportunities they risk missing out on.
https://www.alessandracolucci.com/wp-content/uploads/2017/10/IKEA-brand-experience.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-10-04 07:14:452017-08-25 16:56:14IKEA meets Romanian tradition [brand experience]
As a hymn to the glocal thinking and to celebrate their 10 years in the Romanian market, IKEA have created an ambient marketing campaign focused on showing how it’s possible to integrate different cultures, styles and traditions respecting all of them at the same time and looking to a shared future.