https://www.alessandracolucci.com/wp-content/uploads/2017/10/Popeyes-ambient-marketing.jpg 660 880 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2017-10-18 07:14:002017-08-25 13:34:59Sauce exhibition
Popeyes, US sauces producer and master in the art of designing different flavours, created a very unusual printer, a special machine able to print using any kind of sauces. In order to achieve a good level of awareness for their products – other than the machine – among their potential clients, the brand have thought to put in place an interesting ambient marketing campaign linking art with the flavours they produce. How does it work? Continue reading to discover more.
Popeyes have decided to increase the visibility of their sauces launching a peculiar creation, a sauce printer, and using the ambient marketing approach to organise an uncommon exhibition. The shown collection, in fact, included lots of iconic paintings imitations such as Leonardo’s Mona Lisa or Munch’s The Scream, this time made of sauces and re-created by the unbelievable printer.
Even if I can’t decide whether I really like the idea of seeing the Mona Lisa made of ketchup, sincerely, the creative concept is certainly astonishing, don’t you think?
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