McDonald’s, in their communication strategy, have always been family and friends centred. Here’s another delicate advertising campaign that aims to stress this concept showing some ways to use their product with creativity, in order to regain old friendships and strengthen new ones.
Empathy, lateral thinking, kindness, surprise, all positive feelings that can be linked with the McDonald’s advertising campaign and, from the fast food point of view, with their brand and products. Playing with the meaning of some little gestures and their ingredients, McDonald’s have been able to obtain a different way to look at the brand experience inside everyday life. Quite powerful in terms of communication, don’t you think?
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