There are plenty of guides, both offline and online, ready to be consulted when someone has to plan and prepare any sort of trip in a major city. But what about the surroundings? That was certainly the starting point for the team that worked on top10stockholm.com by Stockholm Country Break, the website aimed to attract Stockholm tourists to also experience the Swedish countryside.
Top10stockholm.com, in fact, is the “not at all official guide” of Stockholm created by Stockholm Country Break with the goal to highlight key exit points in the city instead of monuments and places of touristic interest. In a few different words, a perfect guide to “escape” from the city in order to reach the countryside. Here the video explaining the project.
In my opinion, the tone of voice and in general the script of the video presentation is perfect to introduce a project of this kind and to express its brand values and identity: ironic, entertaining and a bit flippant. The promotional idea in general is smart, and so is the strategy to give it the necessary visibility to build up a strong awareness, don’t you think?