Are you careless? Well, everyone can have one or more moments of oversight that can cause small but painful consequences. Considering that, AHM insurance have decided to launch a series of service packages aimed at supporting careless people and the ones that want to prevent any kind of little health accident. Then, they spread them thanks to a creative advertising campaign.
To obtain the right amount of visibility for their service packages, AHM insurance have created a series of three quite funny commercials. The concept is focused on stressing the idea that in everyday life you can inadvertently cause yourself a small health problem just because you didn’t pay attention to what you were doing.
Now, take this boring concept, find some absurd-but-frequently-happening situations, describe them with a serious but hilarious tone of voice, add some images that can help to exactly visualise the context, but with a hyperbolic twist… and this is more or less the advertising campaign you can obtain.
Sharp, smart and funny, as well as clear and effective, don’t you think?