The Art and The Living

Russell Hobbs, home appliances producer, have created an inspiring advertising campaign to make clear the brand experience they can offer, but practically they have written an amazing manifesto containing the meaning of art and the essence of living. All in less than a one minute commercial. Have a look! 😉

The voice over effect is perfect: snooty at the beginning, then warmer and enthusiastic. The images, even if a bit too close to the description in certain passages, are proudly beautiful. The montage has an enjoyable rhythm marked by words. The message is clear, inspiring, well balanced and certainly in line with the brand values and identity.

A wonderful video, a very good commercial, a branded content that one could watch again and again without getting bored, don’t you think?