What’s the difference between your ordinary daily life and you being on holiday? Eurostar have made a quite accurate synthesis of what we can call – and they call – “the travel state of mind”. And with a few days to separate us from the Christmas break, it can be useful to keep in mind the few “rules” they point out. 😉
The personal way to approach the day may vary a lot between the everyday life and the life when we are on holiday or just travelling [even if for business purposes]. The Eurostar commercial translates this difference in the concept of “the travel state of mind”. It’s the condition in which one finds him/herself conceiving things in a new way, it’s how one sees the world when travelling. There are six principles included in Eurostar’s advertising campaign to describe “the travel state of mind” [and, actually, using them even in the daily life would be great too]:
- pack small to live big
- ask the local instead of your phone
- lunch longer
- bring back more than just a tan
- remember to look up
- say “yes” and see what happens
Watch the video and memorise them: they could be very helpful during the Christmas break.
An interesting conceptualisation that help people visualise what can be related to Eurostar’s brand experience, don’t you think?
Other posts about brand experience