Adventurous as a pencil

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Volkswagen have had a great idea for one of their latest advertising campaigns. In order to launch their brand new SUV range and to inspire their target audience, the automotive brand have written four breathtaking travel stories that would spark the envy of anyone. But, surprisingly, those amazing stories are nothing more than the journey of four ordinary objects: a paper clip, a disposable lighter, a coin, and a pencil.
Nescafé - ambient marketing

The coffee taproom [Nescafe]

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Nescafé have introduced to their offer an amazing value added service for their American consumers: the Nescafé coffee taproom. It’s an initiative based on the ambient marketing approach that’s able to add value to the Nescafé brand experience, building loyalty through the existing customers of the company.

Business etiquette [guest post by Ellie Summers]

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You know they say you have seven seconds to make a good first impression? And then there’s the other adage “First impressions last”. Combine these two and your first few moments during a business meeting become crucial to your future success. And this thought may cause you some anxiety. Are you adept at hiding this?
PNet - advertising campaign

For the ones wishing a better job

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This post is dedicated to those who are bored and annoyed by their actual job, it’s for tthose who wish for a better job this new year. For you, I selected the waking up advertising campaign created by PNet a few months ago: this should help you visualise your actual condition and understand that “a better job is waiting”, as the headline recites.
Heathrow Airport - brand experience

Keep wondering

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You don’t know yet, but among my resolutions for the New Year that I wish myself the most is to keep wondering, to be surprised and curious, to be able to look at things as if it was the first time I discovered them. Heathrow Airport in one of their latest commercials have expressed this wish perfectly.