https://www.alessandracolucci.com/wp-content/uploads/2018/02/Nissan-ambient-marketing.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-02-28 07:14:502017-11-16 13:44:43The art of parking
Are you an experienced driver? If so, how would you mark your parking ability? I’m asking because you could be one of the artists [mostly anonymous, I’m afraid] that have been part of the Nissan exhibition in Paris. The well known automotive brand, in fact, a few months ago organised an amazing ambient marketing campaign aimed to launch their new parking assistant system, linking the parking ability with art, literally.
https://www.alessandracolucci.com/wp-content/uploads/2017/11/Aldi-advertising-campaign.jpg 212 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-02-21 07:14:532017-11-17 10:51:08Don’t waste your time
the gigantic supermarket chain, communicates with their potential customers in an entertaining way, stressing the commitment of the brand to let them experience a “no frill shopping with amazing quality and low prices”. I’ve discovered an advertising campaign from some months ago that – in my opinion – summarises particularly well Aldi’s brand promise, it’s called “Good Different”.
https://www.alessandracolucci.com/wp-content/uploads/2018/02/Telefonica-advertising-campaign.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-02-14 07:14:442017-11-16 13:06:21Love vs Mobile
Technology, devices, and smartphones in particular are extremely important today and they allow us to stay open and closer to the rest of the world, they ease our life in a variety of ways and multiply endlessly our possibility to communicate with others. Nevertheless we should keep in mind that these tools can also be used in the wrong way, causing negative effects in our life. Here are two examples by Telefonica of troubling situations involving mobile phones and related to love. With my wish for a Happy Valentine Day! ;)
https://www.alessandracolucci.com/wp-content/uploads/2017/02/IKEA-blue-bag.jpg 210 280 ale https://www.alessandracolucci.com/wp-content/uploads/2016/01/Alessandra-Colucci_Brand-Care-consultant_logo.png ale2018-02-07 07:14:122018-01-11 09:29:11Ode to the IKEA blue bag
On Friday I will celebrate the second official anniversary of my move to the UK. [...] In order to solemnise all that happened back then and to summarise these two years of new daily life, I’d like to virtually make a toast to one of the most important things when you move: the IKEA blue bag.