Thomas Henry - direct marketing

Have a lovely holiday… and a tonic! ;)

/
My blog goes on vacation until September. I hope you’ll miss it! ;) In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me ;)
Nivea - new product

Nivea: new need, new product

/
The aim of strategic marketing is being able to answer the new needs of an individual with new ideas and then new products. Nivea have discovered a new necessity behind the trend of sportsmen – and not just them – shaving almost all their bodies and the brand have answered this with a new product - launching it thanks to an appealing advertising campaign.
FFC - social campaign

Bad days, healthy walks

/
Having a walk of at least 30 minutes per day is very important to stay fit and healthy: it alone can reduce the risk of heart attack by 20%. In order to stress and imprint this fundamental concept in people’s minds, FFC - French Federation of Cardiology have created and launched a social campaign targeted especially for women.
Boxtem - packaging

Appliances and cardboard furniture

/
Because of the recent recession, the increasing number of single households and the rise of house prices, in Korea more often young people are living in small studios of a maximum of 28 sqm. Those people need to optimise the use of space but also to avoid not being able to show their style, so Himade have had the idea to launch a line of appliances dedicated to them.