Thomas Henry - direct marketing

Have a lovely holiday… and a tonic! ;)

My blog goes on vacation until September. I hope you’ll miss it! 😉 In the meantime, I wish you a marvellous summer and I leave you with a very unexpected tip for your holidays: as I discovered from the Thomas Henry’s advertising campaign, you can use tonic to avoid mosquitos bites. Have a look at their commercial if you don’t believe me 😉

Thomas Henry have discovered that tonic water contains quinine, and quinine is a natural mosquito repellent. So, they have decided to take advantage of this amazing piece of information and important knowledge launching “Mosquitonic”, the first tonic that comes with a special spry-cap that allows the drinkers of Thomas Henry’s tonic to use any leftovers of their tonic as a mosquito repellent. Watch the video to know more about this direct marketing campaign focuses on packaging.

Very handy, don’t you think?
Tip given, I just have to wish you a happy August. See you in September!

Other posts about direct marketing and packaging

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