FCB Amsterdam - online campaign

Women have thick skin

In 4 days it will be International Women’s Day. An occasion to remember that equality and diversity aren’t antonyms and that human kind needs, desperately, both, along with politeness, respect for everyone and openness of mind. Last year I discovered the powerful and poetical campaign of FCB Amsterdam dedicated to women’s empowerment and I’ve kept it aside for today.

The inspiring social campaign by FCB Amsterdam has the aim to encourage women to counteract negative comments, bad words they have been called, actions they have been shamed for, sharing those experiences and supporting each other using the strong mantra “whatever dirt they throw at you, it simply won’t stick”.


All collected stories can be found – unfortunately only in what seems to be German or Dutch – at itwontstick.nl
We have thick skin.

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